The old website was almost all just plain text. We had to add some space and hierarchy to almost everything in order to provide the users with comfortable viewing flow.
As PractiTest is a multi-OS platform, they don’t want to be connected with specific hardware brands. We had to use different models to the ones from Cupertino’s company.
We put some videos and interaction elements to be sure user app understanding is bigger.
This on was a big challenge, we rote completly new global search to look for information on entire site and on external forum.
When the whole background is grey you need some colours to make it more alive. We made some icons with vivid colours to make it all look more dynamic.
We used a thin font for headlines and space between all elements in the project. This will improve reading information for the user and there is a lot of information on the website. Detailed tech specs and long lists of features - reading all that could feel frustrating. Well, not anymore.
We threw away all “the old” and brought you everything new, built from scratch and based on our careful process.
Another one of our challenges was to fix the user experience by creating a completely new information architecture structure.
We changed the right bits and pieces to enable users to experience it with ease and actually be satisfied with the app.
The greatest proof of the quality of our work is in the engagement we have from our users, watching them achieving their business goals. In keeping with this, we have been honoured with several design & frontend awards which is extremely motivating and confirms that our mission and our values are sincere, we place a high value on this.