The first goal is to move Texanians
A team of brilliant minds, made up of former soldiers from the US Air Force, molecular biologists, and Amazon economists, invited us to build an app for their surrounding society. POLCO is politics without the noise - Poll Citizens, real-time polling, and validated analytics. To achieve this goal, we suggested an iterative approach to product design - from a simple prototype to full MVP. Now, our work is focused on constant development based on user and market feedback.
Did You know?
10,000,000is the current Texas
It’s all about two basic features
Before the first thought, before the first line is written, we spend a lot of time getting to understand the business objectives and target audience. This is the only way to find Key Features, based on which we will build UX/IU ideas and a strategy for obtaining feedback from users. Work based on maximum Key Features has great effects: it gives us complete focus on building the interface, priorities don’t need to be changed during a short process, it allows users to achieve the app’s goal more easily, and investors to properly assess the idea validation.
Basic feature 1:
Easy access to policy shortcut information gives the possibility for quick judgement
Basic feature 2:
Your opinion is important in the context of other opinions - see recent comments in a timeline view
UI easy to use for any kind
Building the application for such a wide-ranging and expanded target group should be based on the rule that you cover the full spectrum of internet usage awareness. This does not change the fact that you should still choose one "user persona," which in this case is the “user of the future”, however, it still contains the mission of UX improvements driven by the user’s awareness of growth. Iterative, agile work can, however, reach this goal step by step.
Moodboard to save you money
Moodboard is our first mouse-move in the design phase. Earlier activities were focused on building the basics and understanding business objectives, shaping the structure and connections. Moodboard is our first conversation with you about design (because we don’t want to even try to talk about the design without… design). Moodboard is a set of associations, colours, shapes, fonts, styles. Just one quick view for your 4-second decision - like it or not; before we spend many hours preparing the main page design.
Wireframes as guidelines
Wireframes are the tool of communication - with the user, as invisible foundations of user experience, and in cooperation with the customer as a good basis for discussions about the priorities above the graphic context. Work on the information architecture is provided visually and through actions. For POLCO, we wireframed all views in each of the resolutions with the "mobile first" model as a principle.
Smooth user flow
Our aim was to build a flow which achieves business objectives (the action you want visitors to take on the site) and user objectives, the desires or needs that they want to satisfy. We planned all paths of acquisition (organic search, paid advertising, social media, email, direct link) through the onboarding and main actions, until the final conversion – the voting.
Our client's opinion
We had so much fun playing with the clickable version this weekend :)- Alex Pendersen
We designed a complete business environment
POLCO products include websites, widgets, and apps. Each of these allows municipalities to collect citizens’ views concerning proposed legislation and even notional agenda items. Citizens become more active and informed participants in the political process by voicing their views to municipal leaders and other citizens. POLCO makes voicing opinions accessible, easy, and convenient.
Internet presence connected with marketing goals and brand identity. Quick and simple information about the app and its mission.
The app is the central point of users’ community building.
Worldwide Team Collaboration
Three time zones, one team with the single Product Owner on the Client’s side. This is not only possible, it can be effective and really boost creativity. The “small things” which are needed to achieve this are an incredibly clear process, Scrum, interdisciplinary team (not a group of brilliant individual geniuses, but a properly formed team) and relevant experience.
Variety of frameworks
Decisions as to what the front-end development should be driven by were quite easy - performance, API connection, and time limitation. We needed something simple and future-proof at the same time: Angular.js, js, and HTML5.
Our client's opinion