What — Project Scope
The project intended to cover the needs of two groups of customers - consumers & retail (retailers, department stores, e-commerce) and foodservices (hotels, gaming, cruise lines, restaurant chains, airlines). Again, the application is divided into two parts, firstly visually (distinguished colour palette) and secondly, above all, functionally. Both parts contain separate product structure, filtering and presentation. Foodservice is integrated with the Salesforce, the Wholesale support department replies to direct emails sent just after customers click on the website form.
How — Wireframes and Moodboards
Wireframing is an extremely important phase in the web development process, especially when the application has to cover so many business needs. We had to find the best solution to divide backend architecture into two separate worlds and take care at the same time to preserve the user experience as one of a cohesive company and proposition. Wireframes helped us establish functionality and the relationships between different screen templates on the website.
How— Graphic Design
The challenge for this project was to maintain a good balance between providing the highest simplicity of usage with the need for strong visual emphasis of the product strengths. Two different graphic designs and colours to distinguish details are presented in one shop. Dedicated illustrations, iconography, and patterns, a combination of typography and page layout techniques - all built from scratch to produce the final result.
How — Development
Chilid was responsible for the entire development and implementation - backend and front-end were built by one interdisciplinary SCRUM team. The system is built on Wordpress connection with a Backbone.js framework. The entire product path is made on the basis of Single Page Application with Backbone.js, Underscore.js, Require.js, and jQuery. Everything to give users the best possible experience of effortless searching, browsing, filtering, and exploring.
Wordpress and Backbone.js
Wordpress connection with Backbone.js framework - because we discuss a client's exact requirements before suggesting any dedicated solution.
Single Page Application idea
Backbone.js, Underscore.js, Require.js and jQuery with dedicated API built for product import and export.
The web app we created is designed to be a tool for sales people to make their work much easier. We know only too well how difficult it can be to present a company's offer when multiple products are involved, so we designed an online catalogue that’s easy to use on any device, during a meeting or by the user personally. We know how to simplify the most complicated product system to make it a pleasure to browse.
An unexpected result of this project was gaining fascinating knowledge about the unique British attitude towards tableware, especially cutlery. Also, you just never know when you might need information about the different types of stainless steel!