What —Logotype Redesign
The scope of the project comprised the re-design of the logotype and the complex service of website building, with graphic design from scratch, UI and UX design, front-end development, back-end development, and implementation. This wide scope of work provided the perfect platform for greater consistency across the whole product. We were able to enter our Client’s world and work on the complete image which allowed us to add significant value, not only to the top layer but also to the fully adjusted functionalities.
What — Responsive Web Design
We designed the new Fargotex website with the Responsive Web Design approach, to provide all users with easy access, no matter what device they use. As we wanted to build a new, modern image of the brand, we could not imagine any other approach than RWD. It is not only about the easy access to the website, it’s connected with genuinely caring about every-day users.
How — Information Architecture, Wireframes, Mood boards
Starting the project with our trademark comprehensive research of our Client gave us a bigger picture of Fargotex’s competition and target group. The primary Client was a business model – Fargotex sell their products mostly in the B2B market. We designed a UI aimed at middle-aged business people who need to reach information about products immediately and be able to familiarise with the Company’s values and approach. We designed a path for users to easily navigate through the whole website, emphasising the product catalogue as the section most wanted by target users.
How — Graphic Design
Primarily, we wanted to highlight the new image of the Company – fresh, classy, modern, and elegant. Fargotex wanted to ensure they are associated with many years of experience, but at the same time not with an outdated approach. The graphic design we proposed derived from the newest trends with the full esteem of the Company’s tradition. The design of the products was fully adjusted to real needs – some product categories needed more visual elements for example. It was also a challenge for us to show a lot of technical information in a readable way – we designed dedicated icons to help users find specific characteristics of the product.
How — Alternative Graphic Design Versions
We designed two versions of the homepage to present the same wireframe with a subtly different design style. We wanted to be sure that we fully understood both the Client’s and the Customers’ moods and graphic preferences. We designed versions with slight differences in colours, styles, banner options, and navigation elements.
How — Development and Implementation
Choosing Wordpress was the best option because we know that Fargotex needs to update their website frequently: it was important to be sure that this would be easy and intuitive. Based on the chosen CMS, we built a news section, informational sections, and the product catalogue. We created a category tree which is simple to scale and modify. One of the key functionalities was the ordering section; orders are sent by email to the Sales Office and the Client has straightforward access to CMS, very useful for building and exporting the Customer base. The website has three language versions with the ability to easily add new languages if it becomes necessary in the future.
The product structure is fully dedicated to providing Admin with all the necessary options and possibilities. We used the WPML plugin for Wordpress, which allows Admin to manage all the language versions within the same admin panel.
To optimise our development process, we used Grunt, Bower, and SaaS. We also used picturefill.js for responsive images so that users get images adjusted to their device’s resolution.
The aim of developing the new Fargotex website was to promote a refreshed image and to give the Customers an easy way to search for and order products. An intriguing target group, the fascinating world of beautiful furniture fabrics, added to the challenge of working with a well-known brand made this project unique and exciting. Now we all want to have a sofa with new covers!