What — Project Scope
Responsive (RWD) online product catalogue that reflects the world of the brand, its history and atmosphere. To transform a real-life showroom experience into the web, an experience in which the user will be greeted with the smell of coffee and leather chairs, with the products presented through features and professional data.
How — Information Architecture, Moodboards, Wireframes
Adjusting a company’s image is a plan that requires maximum concentration on the initialising stages. Target group analysis led us to design concepts upon which we were able to step into further work: building the structure of service, the information architecture, and designing clickable mockups. This work consists of providing users with access to questions, answers, and even bonus answers! At the same time, we presented two separate approaches to the graphics for the Customer using moodboards. Two designers with the same goals, two different ideas that were the foundation of our further work.
How — Graphic Design
The web service graphic responded to the need for combining the product catalogue with meeting an elegant account manager online. A Black and White world builds a background to the product, emphasising only those elements that are most important to communicate. This is the connection of elegance and precision, design with craftsmanship.
We were thinking of contrasts. If it’s just colours and information - security is boring, so let's play with some self-distance; we added hipster photo and, as a cherry on top – a film.
How — Development and Implementation
A Client's exact technical requirements are always discussed and analysed before we come to suggesting solutions, functionalities, and themes. In this case, intuitiveness and simplicity of editing the content were the basis for proposing Wordpress as a CMS and technical framework for the web service. Presentation, as well as product catalogue, were built in this CMS with some custom-developed additional modules.
The Administrator can very easily manage products without the need to configure various settings thanks to the combination of custom post types, custom fields, and shortcodes.
This is one of the realisations; small front-end add-ons gave the graphics support and a feeling of uniqueness. A few stylish CSS animations decorate the website with an individual charm.
We love to help businesses with strong traditions to grow. We love being challenged by businesses that have their own niche, sometimes hard to understand at the beginning. Enabling them, getting their values repositioned, building their online world from scratch, for companies that need something more than an out-of-the-box solution, that is our reward.